How Financial Advisers Can Empower Women – As Professionals and Clients
As we celebrate International Women’s Day 2025, it’s important to acknowledge both the progress made in the financial advice sector, as well as the challenges that remain. Female clients are often overlooked despite controlling a growing share of global wealth, so how can we support women both as advisers and clients?
Understanding the Gender Gap
More and more women are entering financial services, however, they can still face barriers.
Only 16% of financial advisers are women (source: PFS, 2024).
Promotions to senior positions can be more challenging for women
Work-life balance challenges can have a part to play in women leaving their careers in finance
For clients, a whopping 67% of women felt misunderstood by their financial advisers, suggesting that they don’t fully understand their goals and aspirations. publicissapient.com
Only 16% of financial advisers are women
More than half (55%) of affluent women prefer digital engagement
Creating a Supportive Ecosystem for Female Professionals:
Financial advisory firms can drive meaningful change through:
Flexible Work Models: Implement hybrid and remote working options that support female talent retention and work-life balance.
Technology-Enabled Efficiency: Leverage adviser tech to reduce administrative burdens, allowing professionals to focus on high-value strategic work.
Mentorship and Growth: Develop robust mentorship programs that support career progression and create clear pathways for advancement.
Understanding the Female Wealth Market
Women now control more than £1.3 trillion of UK wealth, yet many feel underserved by financial advisers (source: WealthiHer, 2024). Studies show that:
72% of women feel financial services aren’t designed for them.
Only 9% of women fully trust their financial adviser.
More than half (55%) of affluent women prefer digital engagement.
These statistics underscore the urgent need for a more personalised, technology-driven approach. Digital Wealth Solutions’s client portal provides advisers with transparency tools, fostering trust and flexible digital client interactions.
Empowering Female Clients Through Technology
Modern financial advisory isn't just about numbers—it's about creating meaningful connections:
Tailored Communication: Develop advice strategies that align with individual client goals, building trust and engagement.
Comprehensive Financial Education: Provide targeted resources addressing key concerns like retirement planning and investment strategies.
Transparent Dialogue: Create safe spaces for open discussions about financial goals, fears, and expectations.
Technology as the Great Equaliser
Digital tools are transforming how financial advice is delivered:
Flexible client portals accommodate diverse schedules and preferences
Secure platforms ensure compliance and user-friendly interactions
Advanced segmentation tools enable highly personalised service delivery
How Digital Wealth Solutions can be your partner in transformation
Our platform is designed to address the unique challenges of modern financial advising:
Secure Client Portals: Streamline document sharing and communication
Advanced Client Segmentation: Develop nuanced service approaches
Flexible Communication Channels: Support consistent, personalised interactions
Integrated Educational Resources: Empower clients with direct access to financial knowledge you provide
The Opportunity Ahead
Women now control significant wealth and are seeking advisory services that truly understand their needs. By embracing technology and a more inclusive approach, financial advisers can tap into a £1.3 trillion market hungry for meaningful, personalised financial guidance.
Special Offer
We're offering a 2-month free trial of Digital Wealth Solutions. Experience how our advanced digital tools can transform your business and help you connect more effectively with female clients.
Take the first step: Book a demo today and revolutionise your approach to financial advisory.
This International Women's Day, let's commit to creating a more inclusive, empowering financial services landscape.
